Darren Evans

Job type
£40,000 – £45,000
9am – 5pm / 37.5 hours per week
Date added
Tuesday, 11th Jun 2024

Prince Personnel are working with a large, international family run business in Shropshire. You will report in to the Head of Brand & Comms and be responsible for delivering marketing and communication campaigns to achieve the overall strategic objectives of the organisation across both the UK and international markets for our B2C and B2B business areas. The role will involve developing, executing, reporting and evaluating marketing campaigns across a variety of channels, as well as managing resources, liaising with stakeholders and providing insights and recommendations.

You will be responsible for:

  • Be a key part of the Brand & Content team in the planning and delivery of global brand and product marketing campaigns.
  • Deliver B2C and B2B multichannel, integrated marketing campaigns with the aim of attracting, acquiring and retaining customers.
  • Use data segmentation to lead and return market positioning and communications – consistently reporting back to the department.
  • Provide ongoing round ups with proven quantitative and qualitative reporting structures feeding into the Head of Brand & Comms existing reporting processes.
  • Support the Head of Brand & Comms with their regular measurement of the financial ROI of campaigns.
  • Brief and project manage the work of internal and external agencies, such as e-comm, creative design and content leads, who will deliver a portion of campaign activity.
  • Write, edit and proofread copy for promotional materials within marketing campaigns, with a strong brand tone of voice alignment.
  • Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels using both brand guidelines and style houses to steer.
  • Ensure accuracy of marketing materials and provide formal sign-off where necessary ahead of the Head of Brand &Comms or the Director of Sales & Marketing.
  • Stay abreast of current trends in brand and marketing, research consumer markets, and monitor competitors’ activities. Map future brand must-haves into the planning structures.
  • Recommend strategies to position the brand for growth with relevant experience and case studies.
  • Support in the thought development, campaign plan and delivery of product launches and promotional events.

Skills and Experience

  • Bachelor’s degree or equivalent in Marketing, Communications, Business or a related field.
  • Strong experience in a Marketing Manager’s role with a proven success record across B2B and B2C channels.
  • Experience with a brand that fits into the home and lifestyle sector is beneficial.
  • Ideally global exposure, with a keen eye on UK, EU & US territories and a desire to understand the markets and their brand activation opportunities.
  • Multi-platform management experience including digital, email, print & in-store.
  • Exceptional campaign management experience with a project management approach.
  • Excellent written and verbal communication skills, with a strong attention to detail.
  • Keen ability to build knowledge of industry trends and developments, and the ability to identify opportunities to position our company as a thought leader.
  • Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
  • Enjoy working in a very fast-paced environment where needs develop and change with the business.
  • Enjoy being the key go-to person for campaign plans and be in the know at all times with status of projects.

The Successful Candidate

  • You will be highly organised with excellent communication and analytical skills.
  • You will have strong experience in campaign data analysis.
  • Effective communication and interpersonal skills and the ability to work both independently and as part of a team in a fast-paced environment are essential

The application process:

Our mission is to support our clients in their creation of an equal, diverse and inclusive workforce. We are committed to providing a barrier-free recruitment process, so if you require any reasonable accessibility adjustments within the application process, then please make it known at the earliest opportunity.

We will carefully consider your details and advise you if we’re able to progress with your application within 72 working hours. If you do not hear from us within this time your details won’t be retained. So, if you’re not successful on this occasion, do continue to respond to future roles we advertise. In the meantime, all good wishes and continued success with your search for employment.

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